Enterprise Social Networking

Charter: Find the Best Talent

You understand the basic concepts. You're already aware of services like Facebook, and you're likely a member of LinkedIn. The rapid membership growth of these services clearly demonstrates the inherent perceived value that's derived from simply connecting with like-minded people via these platforms. However, what's even more remarkable is that network members quickly realize that they can search across a vast database of detailed member profiles, and easily uncover "target individuals" using topical keywords that fit their unique interest criteria. What comes next? The enterprise 'talent marketplace' is powered by 'people analytics' that enable organizations to bridge a skills gap.

Enterprise Talent Network + Community of Practice

Enterprise talent mobility offers benefits that executives crave. For leaders who want to increase employee engagement, upskill and reskill their workforce, and navigate huge market shifts like digital transformation, now is the time to enable self-directed talent mobility via the adoption of an internal talent marketplace.

Just imagine multinational corporations applying this capability on a secure corporate intranet or SaaS app, empowering a private platform to locate and connect their internal thought-leaders and domain practitioners, globally -- thereby enabling the formation and development of Enterprise Talent Networks and Communities of Practice.

Also, imagine the logical integration of these social networking systems with supplemental micro-publishing capabilities, collaborative authoring, online communication, and meeting technologies (such as blog, wiki, e-mail, instant messaging, web conferencing, and then combining them with enterprise mobility infrastructure).

Insightful Commentary:

"The most powerful applications of social technologies in the global economy are largely untapped. By using social technologies, companies can raise the productivity of knowledge workers by 20 to 25 percent. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit," says Dr. Michael Chui, partner at the McKinsey Global Institute.

"Social network analysis has moved from an academic discipline to a critical business competence. New software tools provide real time analysis of knowledge worker networks," said French Caldwell, vice president at Gartner Inc. "Who knows what and about whom is the most important knowledge for businesses trying to close a critical sale, launch a new product, or rapidly pull together a new project team."

"These solutions can better link people, processes, and information," said Mike Gotta, senior vice president at META Group. "We define expertise automation as the life-cycle management of discovering, profiling, brokering, and connecting users and teams who need to exchange know-how about a particular topic or be aware of one another's activities."

"Customers of large CRM manufacturers should however focus their attention on urging their vendors to explore the possibility of adding social networking as a feature to their sales force automation applications," said Ian Jacobs, principal analyst at Current Analysis, Inc. "This is rightfully where the technology belongs -- and from a customer’s point of view, this would be more cost effective since it would preclude the need for licensing two distinct applications."

According to Dr. Katherine Jones, Aberdeen Group's managing director of Enterprise Applications, "nearly half of corporate spending relates directly to human capital assets, therefore sharing best practices in attracting, developing and retaining talent can make organizations both more effective and profitable."

“In planning for the future, you should be thinking about how to balance the depth and breadth of talent and capabilities. The ability to quickly connect with skilled talent and scale your team is important,” said Mary Kate Morley-Ryan, principal director, innovation and thought leadership at Accenture.

"Research shows that people spend much more time as 'lurkers' or 'observers' on social tools than they do as content producers -- writing posts, sharing information, or creating documents and videos. We’ve found that people can acquire at least two types of knowledge this way: direct knowledge and meta-knowledge." - Harvard Business Review

"Louisa is a networking platform that enables users to connect and share information in an intuitive way. Users can build their personal brand as subject matter experts, expand their reach, and stay up-to-date on colleagues and clients." - Goldman Sachs

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